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Protest campaigns, media and political opportunities / Jonathan Cable
| Protest campaigns, media and political opportunities / Jonathan Cable |
| Creatore | [Cable, Jonathan, 1980- author] |
| Estensione | 1 online resource. |
| Disciplina | 303.48/4 |
| Genere/Forma | Electronic books |
| ISBN |
9781783488520
1783488522 9781783488506 1783488506 9781783488513 1783488514 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : protest groups and contentious politics -- The meaning of the message and repertoires of protest -- Case study 1 : save the Vulcan : how to save pubs and influence people -- Case study 2 : Plane stupid : lights, camera, direct action -- Case study 3 : G20meltdown : more than just a march -- Similarities and differences between the groups -- Conclusion : protest opportunities. |
| Record Nr. | NYU-005732431 |
[Cable, Jonathan, 1980- author]
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| Materiale a stampa | |
| Lo trovi qui: New York University | |
Climate sensitive adaptation in health : imperatives for India in a developing economy context / Purnamita Dasgupta
| Climate sensitive adaptation in health : imperatives for India in a developing economy context / Purnamita Dasgupta |
| Creatore | [Dasgupta, Purnamita, author] |
| Estensione | 1 online resource (xxii, 194 pages .) |
| Disciplina | 362.1 |
| Genere/Forma | Electronic books |
| ISBN |
9788132228240
8132228243 9788132228226 8132228227 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Climate Risks in the Health Sector -- Climate Change Adaptation: The International Experience in Health -- Developing Economy Context for Adaptation Decision-Making -- Understanding Associations: Health, Socio-economic Wellbeing & Climate -- Analysing the Interface in Indian Plans and Policies -- Criticality of the Field: Three Case Studies -- Conclusion: Integrating Sustainable Development and Health Adaptation. |
| Record Nr. | NYU-005732445 |
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[Dasgupta, Purnamita, author]
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| Materiale a stampa | |
| Lo trovi qui: New York University | |
Digital rights management : the librarian's guide / edited by Catherine A. Lemmer and Carla P. Wale
| Digital rights management : the librarian's guide / edited by Catherine A. Lemmer and Carla P. Wale |
| Estensione | 1 online resource (ix, 214 pages). |
| Disciplina | 027 |
| Accesso persona |
Lemmer, Catherine A., editor.
Wale, Carla P., editor. |
| Genere/Forma | Electronic books |
| ISBN |
9781442263765
1442263768 9781442263741 1442263741 144226375X 9781442263758 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What is digital rights management? / Frederick W. Dingledy, JD, MALIS and Alex Berrio Matamoros, JD, MSLIS -- A primer on digital rights management technologies / Jasper L. Tran, JD -- Understanding and utilizing digital authentication / Amanda T. Watson, JD, MIS -- Organizations and workflow : leveraging your library to make the most of DRM / Ashley Krenelka Chase, J.D., M.L.I.S -- DRM : provisions for digital collections and sample language / Brian R. Huffman, JD, MLIS and Victoria J. Szymczak, JD, LLM, MLIS -- Managing digital rights in open access works / Benjamin J. Keele, J.D., M.L.S., and Jere Odell, M.A., M.L.S -- The quandary of digital rights and information privacy / Roberta F. Studwell, J.D., M.L.S. and Jordan A. Jefferson, J.D., M.L.I.S -- Digital rights management and copyright law : what librarians need to know / Renate L. Chancellor, Ph.D., MLIS, and Heather A. Wiggins, J.D., MLIS -- DRM redux / Dana Neacsu, PhD, MLS, LLM. |
| Record Nr. | NYU-005732465 |
| Materiale a stampa | |
| Lo trovi qui: New York University | |
Designing and Managing Industrial Product-Service Systems
| Designing and Managing Industrial Product-Service Systems |
| Creatore | [Helo, Petri] |
| Estensione | 1 online resource. |
| Disciplina | 658.5 |
| Accesso persona |
Gunasekaran, A.
Rymaszewska, Anna |
| Genere/Forma | Electronic books |
| ISBN |
331940430X
9783319404301 3319404296 9783319404295 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Chapter 1: Introduction; 1.1 Justification and Importance; 1.2 Challenge of Transition; Chapter 2: Servitization: Service Infusion in Manufacturing; 2.1 Servitization: Transition Toward Services; 2.2 Definition of the Concept; 2.3 Commodization and Decommodization; 2.4 Manufacturing and Service Organizations; 2.5 New Service Development; 2.5.1 Service Blueprinting; 2.5.2 Service Innovation and Business Models; 2.6 Product Life Cycle as Platform of Servitization; 2.6.1 Life Cycle for Machinery Delivery; 2.6.2 Software Process Life Cycle; 2.7 The Servitization Paradox.
Chapter 3: Integrated Product-Service Systems; 3.1 Types of Industrial Services; 3.2 Product-Service System; 3.3 Benefits of PSS; 3.4 Characteristics of PSS; 3.5 Barriers to PSS; 3.6 Steps Toward Integrated Product-Service Systems; Chapter 4: Strategic Improvements Through Industrial Services; 4.1 Classification of Industrial Services; 4.2 From Goods-Dominant to Service-Dominant Logic; 4.3 Goods-Dominant Logic vs. Service-Dominant Logic; Chapter 5: Improving Marketing and Operations Strategy Through Industrial Services; 5.1 Coproduction of Service Offering and Customer Experience Management. 5.2 Increasing Competitiveness Through Service-Dominant Logic; 5.3 Global Service Strategies: Service as a Means of Expanding Business; 5.4 Service Supply Chain Structure; Chapter 6: Service Delivery; 6.1 Service Delivery Concept; 6.2 Service Delivery System Design; 6.3 Customers' Roles in Service Delivery; 6.4 Customer Expectation of Industrial Services; Chapter 7: Managing Service Delivery; 7.1 Service-Level Agreements; 7.2 Performance Measurement; 7.2.1 Service Delivery Quality; 7.3 Installed Base Management; 7.4 Enterprise Asset Management; Chapter 8: Role of Technology in Servitization. 8.1 Technology and Servitization; 8.2 Internet and Connected Products; 8.2.1 Architecture of Smart Physical Products; 8.2.2 Remote Management Systems in Service Products; 8.3 Industrial Standards for Managing Service Platforms; 8.4 Condition-Based Maintenance; 8.5 Cloud-Based Services and Portals; 8.6 Big Data Analytics; 8.7 Applification; Chapter 9: Pricing Decisions: From Ownership to Subscription; 9.1 Subscription Services; 9.2 CAPEX and OPEX; 9.3 The Subscription Economy; 9.4 Pricing Models; 9.5 Freemium Pricing Model; 9.6 Software Ecosystem Model; 9.6.1 Directed Approach. 9.6.2 Undirected Approach; 9.6.3 Tiers of Developers; Chapter 10: Value Chain Effects; 10.1 Cocreation and Coproduction of Value; 10.2 Supply Chains and Networks; 10.3 Vertical and Horizontal Integration; 10.4 Moving Downstream in a Value Chain; Chapter 11: Conclusions; Acknowledgment; References; Index. |
| Record Nr. | NYU-005732470 |
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[Helo, Petri]
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| Materiale a stampa | |
| Lo trovi qui: New York University | |
Politics of African anticolonial archive / edited by Shiera S. el-Malik and Isaac A. Kamola
| Politics of African anticolonial archive / edited by Shiera S. el-Malik and Isaac A. Kamola |
| Estensione | 1 online resource. |
| Disciplina | 960.0722 |
| Accesso persona |
Malik, Shiera S. el-, 1972-editor, author
Kamola, Isaac A., editor, author. |
| Genere/Forma | Electronic books |
| ISBN |
9781783487912
1783487917 9781783487899 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface / Pal Aluwalia -- Introduction: Politics of African anticolonial archive / Isaac A. Kamola and Shiera S. el-Malik -- Archiving the universal: commonwealth, truth and pluralism in international law / Siba Grovogui -- Curating and politics: searching for coherency in archives / Shiera S. el-Malik -- Comradeship, committed and conscious: the anticolonial archive speaks to our times / Branwen Gruffydd Jones -- Realism without abstraction: Amílcar Cabral and a politics of the world / Isaac Kamola -- Inviting Marianne to dance: Congolese rumba Lingala as an archive against monument / Míde Ní Shúilleabháin -- Recollections of past events of British colonial rule in northern Ghana, 1900-1956 / Christopher Azaare Anabila -- The skin and the stool: re-crafting histories of belonging in northern Ghana / Anatoli Ignatov -- "But for God's sake, let's decolonize!": self-determination and sovereignty and/as the limits of anticolonial archive / Timothy Vasko -- The hip-hop DJ as black archaeologist: Madlib's Beat Konducta in Africa and the politics of memory / Seth M. Markle -- Archiving Thomas Sankara's presence: metamorphoses of memory and revolution in Burkina Faso / Allen Stack -- Afterword: Archives, life, and counter-archives / Sam Opondo. |
| Record Nr. | NYU-005732477 |
| Materiale a stampa | |
| Lo trovi qui: New York University | |
Corporate governance and corporate behavior in Japan : the consequences of stock options and corporate diversification / Masaharu Hanazaki
| Corporate governance and corporate behavior in Japan : the consequences of stock options and corporate diversification / Masaharu Hanazaki |
| Creatore | [Hanazaki, Masaharu, author] |
| Estensione | 1 online resource. |
| Disciplina | 658.4 |
| Genere/Forma | Electronic books |
| ISBN |
4431560068
9784431560067 4431560041 9784431560043 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface; Acknowledgments; Contents; About the Author; 1 Introduction; Abstract; References; 2 Institutional Characteristics and Effects of a Stock Option; Abstract; 2.1 What Is a Stock Option?; 2.2 The Development of the Stock Option System in Japan; 2.3 Stock Option Studies on Japanese Firms; References; 3 Empirical Analysis of a Stock Option; Abstract; 3.1 Estimation of Stock Option Value; 3.1.1 Basic Model; 3.1.2 Estimation Approach; 3.1.3 Estimation Results; 3.2 Has the Profitability of Companies Improved by the Introduction of a Stock Option?
3.3 Did the Introduction of a Stock Option Induce Risk-Taking Firm Behaviors?References; 4 Related Studies of Corporate Diversification; Abstract; 4.1 Theories of Corporate Diversification; 4.2 Negative Effects of Corporate Diversification; 4.3 Reexamination of the Diversification Discount; 4.4 Corporate Governance and Corporate Diversification; References; 5 Corporate Diversification of Japanese Firms; Abstract; 5.1 How Can I Determine the Actual Conditions of Corporate Diversification?; 5.2 Corporate Diversification and Division of Corporations in Japanese Firms; Reference. 6 Empirical Analyses of Corporate Diversification and Division of CorporationsAbstract; 6.1 Hypotheses; 6.2 The Empirical Analysis: A Comparison Between Consolidated Financial Statements and Non-consolidated Financial Statements for Corporations Which Have Conducted Corporate Diversification and Division of Corporations; 6.3 The Empirical Analysis: A Comparison Between Firms with Consolidated Subsidiaries and Those Without; 6.4 The Empirical Analysis: Analysis Based on Segmental Information; 6.5 The Empirical Analysis: Analysis of Pure Holding Companies; References. 7 Main Results and Their InterpretationAbstract; References; Appendix Tables: Basic Statistics for Major Parameters of the Black-Scholes Model; Appendix A: All Listed Firms; Appendix B: Listed Firms of the First Section of the Tokyo Stock Exchange; Appendix C: Listed Firms of the Second Section of the Tokyo Stock Exchange; Appendix D: Listed Firms of the Mothers Section of the Tokyo Stock Exchange. |
| Record Nr. | NYU-005732481 |
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[Hanazaki, Masaharu, author]
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| Materiale a stampa | |
| Lo trovi qui: New York University | |
Holzbau-Taschenbuch : Bemessungsbeispiele nach Eurocode 5.
| Holzbau-Taschenbuch : Bemessungsbeispiele nach Eurocode 5. |
| Creatore | [Peter, Mandy] |
| Edizione | [11th ed.] |
| Estensione | 1 online resource (362 pages). |
| Accesso persona | Scheer, Claus |
| Genere/Forma | Electronic books |
| ISBN |
9783433604816
3433604819 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | NYU-005732501 |
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[Peter, Mandy]
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| Materiale a stampa | |
| Lo trovi qui: New York University | |
Additive Manufacturing and Strategic Technologies in Advanced Ceramics : Ceramic Transactions, Volume 258.
| Additive Manufacturing and Strategic Technologies in Advanced Ceramics : Ceramic Transactions, Volume 258. |
| Creatore | [Shimamura, Kiyoshi] |
| Estensione | 1 online resource (252 pages). |
| Disciplina | 620.14 |
| Accesso persona |
Kirihara, Soshu
Akedo, Jun. Ohji, Tatsuki Naito, Makio Singh, Mrityunjay Michaelis, Alexander |
| Genere/Forma | Electronic books |
| ISBN |
9781119236023
1119236029 9781119236009 1119236002 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title Page; Copyright; Preface; Additive Manufacturing Technologies; ADDITIVE MANUFACTURING OF MICRO FUNCTIONAL STRUCTURES THROUGH DIAMETER VARIABLE LASER STEREOLITHOGRAPHY AND PRECURSOR SINTERING HEAT TREATMENTS; ABSTRACT; INTRODUCTION; EXPERIMENTAL PROCEDURE; RESULTS AND DISCUSSION; CONCLUSIONS; REFERENCES; STEREOLITHOGRAPHIC ADDITIVE MANUFACTURING OF SOLID ELECTROLYTE DENDRITES WITH ORDERED POROUS STRUCTURES FOR FUEL CELL MINIATURIZATIONS; ABSTRACT; INTRODUCTION; GEOMETRICAL DESIGN; EXPERIMENTAL PROCEDURE; RESULTS AND DISCUSSION; CONCLUSIONS; REFERENCES.
Processing of thermoplastic suspensions for Additive Manufacturing of Ceramic-and Metal-Ceramic-Composites by Thermoplastic 3D-Printing (T3DP)ABSTRACT; INTRODUCTION; EXPERIMENTAL PROCEDURES; RESULTS; CONCLUSION; REFERENCES; MICRO-REACTORS MADE BY LITHOGRAPHY-BASED CERAMIC MANUFACTURING (LCM); ABSTRACT; INTRODUCTION; BASICS; EXPERIMENTAL PROCEDURE; STARTING WITH AN IDEA: ABOUT SIMULATION, PRACTICAL PRODUCTION TO CHARACTERIZATION AND COMPARISON; CONCLUSION; REFERENCES; FUNCTIONALLY GRADED CERAMIC BASED MATERIALS USING ADDITIVE MANUFACTURING: REVIEW AND PROGRESS; ABSTRACT; INTRODUCTION. CURRENT RESEARCHCONCLUSION; REFERENCES; Advanced Materials, Technologies, and Devices for Electro-Optical and Biomedical Applications; A NEUTRON DETECTOR BASED ON BORON-10 ENRICHED SCINTILLATING GLASSES; ABSTRACT; 1. INTRODUCTION; 2. 10B GLASS PREPARATION; 3. OPTICAL AND BEAM TESTS OF THE GLASS; 4. DETECTOR PERFORMANCE STUDIES; 5. CONCLUSIONS; REFERENCES; ENGINEERING APPROACH TO IMPROVE THE SOLID STATE LIGHTING CHARACTERISTICS WITH TRANSLUCENT POLY CRYSTALLINE ALUMINA; ABSTRACT; 1. INTRODUCTION; 2. COMMERCIALIZATION; 3. ARGUMENTS; 4. CONCLUSIONS; ACKNOWLEDGEMENTS; REFERENCES. SINGLE CRYSTAL FIBERS OF CLADDED DOPED-YAG FOR HIGH POWER LASER AND AMPLIFIER APPLICATIONSABSTRACT; INTRODUCTION; EXPERIMENTAL; RESULTS AND DISCUSSION; AMPLIFIER EXPERIMENTS; CONCLUSION; REFERENCES; SINGLE CRYSTAL GROWTH OF FERROELECTRIC LaBGeO5 FOR OPTICAL FREQUENCY CONVERSION DEVICES; ABSTRACT; INTRODUCTION; EXPERIMENTS; RESULTS; SUMMARY; ACKNOWLEDGMENTS; REFERENCES; THE GROWTH OF POTASSIUM TANTALATE NIOBATE (KTaxNb1-xO3) SINGLE CRYSTAL BY VERTICAL BRIDGMAN METHOD; ABSTRACT; INTRODUCTION; EXPERIMENTAL; RESULTS AND DISCUSSION; CONCLUSION; ACKNOWLEDGEMENTS; REFERENCE. GROWTH OF Y3Al5O12 SINGLE CRYSTALS VIA EDGE-DEFINED FILM-FED GROWTH TECHNIQUE USING MO CRUCIBLESABSTRACT; INTRODUCTION; EXPERIMENTAL; ANALYSIS AND DISCUSSION; CONCLUSIONS; ACKNOWLEDGEMENTS; REFERENCES; Multifunctional Coatings for Energy and Environmental Applications; NANOPARTICLE PASTE INJECTION INTO GAS-FLAME THERMAL SPRAY FOR SPEEDY CERAMIC COATING; ABSTRACT; INTRODUCTION; EXPERIMENTAL PROCEDURE; RESULTS AND DISCUSSION; CONCLUSIONS; REFERENCES; CONTRIBUTION TO ELECTROCHEMICAL OXIDATION OF A XANTHENE DYE ONTO CU2O THIN FILM ELECTRODE; ABSTRACT; INTRODUCTION; EXPERIMENTAL. |
| Record Nr. | NYU-005732513 |
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[Shimamura, Kiyoshi]
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| Materiale a stampa | |
| Lo trovi qui: New York University | |
Ethics in the University
| Ethics in the University |
| Creatore | [Speight, James G.] |
| Estensione | 1 online resource (313 pages) |
| Disciplina | 378.1/01 |
| Genere/Forma | Electronic books |
| ISBN |
9781119346470
1119346479 9781118872130 1118872134 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright Page; Contents; Preface; 1 The Concept of Ethics; 1.1 Introduction; 1.2 Professionalism and Ethics; 1.3 Morals and Values; 1.4 Codes of Ethics and Ethical Standards; 1.5 Academic Freedom; References; 2 Codes of Ethics; 2.1 Introduction; 2.2 Codes of Ethics; 2.3 Ethics in the University; 2.4 Ethics and Research; References; 3 Academia; 3.1 Introduction; 3.2 Definitions; 3.3 The Faculty; 3.3.1 Professor; 3.3.2 Associate Professor; 3.3.3 Assistant Professor; 3.3.4 Lecturer; 3.3.5 Teaching Assistant; 3.3.6 Other Faculty Positions; 3.3.6.1 Adjunct Faculty.
3.3.6.2 Research Professor3.3.6.3 Professor Emeritus; 3.3.6.4 Endowed Chair; 3.3.6.5 Reader; 3.3.6.6 Docent; 3.4 Faculty Leave; 3.5 Nonacademic Staff; 3.5.1 The Personnel Office; 3.5.2 The Finance Office; 3.6 Tenure and Tenure Track; 3.7 The Student; 3.8 Research Funding; References; 4 Integrity in Academia; 4.1 Introduction; 4.2 Faculty Evaluation; 4.3 Faculty Conduct and Misconduct; 4.3.1 Reporting Research Data; 4.3.2 Misrepresenting Credentials; 4.4 Faculty Relationships; 4.4.1 Faculty-Student Relationships; 4.4.2 Faculty-Graduate Student Relationships; 4.4.2.1 The Master's Degree. 4.4.2.2 The Doctoral Degree4.4.2.3 The Research Fellowship; 4.4.3 Faculty-Faculty Relationships; 4.4.4 Faculty-Staff Relationships; 4.4.5 Dating Relationships; 4.4.5.1 Student-Professor Dating; 4.4.5.2 Student-Teaching Assistant Dating; 4.5 A Matter of Control; References; 5 Integrity in Teaching; 5.1 Introduction; 5.2 The Learning Path; 5.2.1 Degree Courses; 5.2.2 Graduate Degree Courses; 5.2.2.1 The Master's Degree; 5.2.2.2 The Doctorate; 5.3 The Impact of the Professor; 5.4 Professionalism; 5.5 Morals and Values; References; 6 Integrity in Research; 6.1 Introduction. 6.2 The Nature and Conduct of Research6.3 Collecting Research Data; 6.3.1 Bias in Analytical Methods; 6.3.2 Misuse of the Data; 6.3.3 Falsification and Fabrication of Data; 6.3.4 Plagiarism and Theft; 6.4 Controls; 6.5 Intellectual Property; References; 7 Publication and Communication; 7.1 Introduction; 7.2 The Literature; 7.3 The Journals; 7.4 Data for Publication; 7.5 Peer Reviewers and Their Duties; 7.5.1 The Department Head; 7.5.2 The Dean; 7.5.3 The Journal Editor; References; 8 Data Manipulation; 8.1 Introduction; 8.2 Misuse of Data; 8.2.1 Examinations and Pass Rate; 8.2.2 Research Data. 8.2.2.1 Flawed Research8.2.2.2 Stretching Data; 8.2.2.3 Distorting Data; 8.2.2.4 Rejecting or Ignoring Data; 8.2.3 False Claims; 8.2.4 Use of Mathematical Models; 8.2.5 Collapsing Data; 8.2.6 Use of Statistics; 8.2.6.1 Use of Inadequate or Nonrepresentative Data; 8.2.6.2 Inadequate Reasoning on the Basis of the Data; 8.2.6.3 Misleading Visualization of the Data; 8.3 Misuse of Research Funds; References; 9 Harassment: Sexual and Otherwise; 9.1 Introduction; 9.2 Title IX; 9.3 Harassment Situations; 9.4 Effect on the Victim; 9.5 Effect on the University; References; 10 The Sporting Megalopolis. |
| Record Nr. | NYU-005732525 |
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[Speight, James G.]
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| Materiale a stampa | |
| Lo trovi qui: New York University | |
Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice
| Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice |
| Creatore | [Christodoulides, George] |
| Estensione | 1 online resource (315 pages). |
| Disciplina | 650 |
| Accesso persona |
Stathopoulou, Anastasia
Eisend, Martin |
| Genere/Forma | Electronic books |
| ISBN |
9783658152208
3658152206 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Advances in Advertising Research: Bridging the Gap between Advertising Academia and Practice; Table of Contents; Part I. Online Advertising/Social Networks; 1 Consumer Values as Mediators in Social Network Information Search; 1 Introduction; 2 Literature Review; 2.1 Sources of Consumer Information on SNS; 2.2 SNS's Information Search Motivators; 3 Methodology; 3.1 Sample; 3.2 Measurement; 4 Results; 4.1 Validity and Reliability; 4.2 Model Testing; 5. Discussion and Implications; 5.1 Theoretical and Managerial Implications; 5.2 Limitations and Future Research; 6. References.
2 Integration of Consumers into New Product Development by Social Media-Based Crowdsourcing -- Findings from the Consumer Goods Industry in Germany1 Introduction; 2 Research Question; 3 Method; 4 Results; 4.1 Typical Attributes of Social Media-based Idea Contests; 4.2 Use of Product Configurator as a Toolkit for User Innovation; 4.3 Success Factors of Social Media-based Idea Contests; 5 Managerial Implications and Outlook; 6 References; 3 The Relationship between Gratifications from Social Networking Site Use and Adolescents' Brand Interactions; 1 Introduction; 2 Conceptual Framework; 3 Method. 3.1 Sample and Procedure3.2 Measurement; 4 Results; 5 Discussion and Implications; 6 Limitations and Future Research; 7 Acknowledgments; 8 References; 4 Promoting the Shareconomy: Effects of Beneficial Appeals and Personal Characteristics on the Attractiveness of Renting and Reselling Platforms; 1 Introduction; 2 Effects of Beneficial Ad Appeals for Different Platform Types; 3 Effects of Personal Characteristics; 4 Experimental Study; 5 Conclusion; 6 References; 5 Communicating through Brand Websites to Create Unique Brands; 1 Purpose of the Study; 2 Method; 2.1 Study 1: Online Survey. 2.2 Result of Study 12.3 Study 2: Field Experiment; 2.4 Result of Study 2; 3 Conclusion; 4 References; 6 Gaining Attention Online: Do the Levels of ProductInvolvement and Website Interactivity Matter? An Eye-Tracking Approach; 1 Introduction; 2 Theoretical Background; 3 Method; 4 Findings; 5 Discussion and Results; 6 References; 7 Is Targeting Online Information Diffusers Based on Their Personality Traits and Influencer Types Misleading?; 1 Introduction; 2 Literature Review and Hypotheses; 3 Method; 4 Results; 5 Discussion, Limitations and Managerial Implications; 6 References. 8 The Effect of Online Customer Reviews' Characteristics on Sales1 Introduction; 2 Review Valence; 3 Review Volume and Length; 4 Method; 5 Results; 6 Summary, Managerial Implications, Limitations; 6.1 Limitations; 6.2 Managerial Implications; 7 References; 9 The Influence of Personal Data Usage on Mobile Apps; 1 Introduction; 2 Literature Review and Hypotheses; 2.1 The Influences of Personalization and Privacy Concerns in Mobile App Usage; 2.2 Situational Differences; 3 Analysis and Results; 3.1 Procedure; 3.2 Results; 4 Discussion, Limitations and Managerial Implications; 5 Acknowledgement. |
| Record Nr. | NYU-005732534 |
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[Christodoulides, George]
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| Materiale a stampa | |
| Lo trovi qui: New York University | |
