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Semantic intelligence : the enabler of mobile search and advertising

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Titolo: Semantic intelligence : the enabler of mobile search and advertising
Link to work: Semantic intelligence Visualizza cluster
Pubblicazione: [Place of publication not identified] : SmartPros, 2012
Estensione: 1 online resource (1 video file, approximately 22 min.) : digital, .flv file, sound
Tipo formato: computer
Tipo contenuto: two-dimensional moving image
Tipo supporto: online resource
Accesso ente: Kanopy (Firm)
Note generali: Title from title frames.
Restrizioni accesso: Access is restricted to users affiliated with licensed institutions.
Data luogo evento: Originally produced by SmartPros in 2012.
Sommario/riassunto: On average every worker in every company spends 2.3 hours per day looking for information. Even with brand name systems, two-thirds of the information received is never used. These systems are brittle, imprecise and ambiguous. They are largely a waste of time. Semantics is the science of eliminating ambiguity. Organizations who apply this technology realize up to $400 in benefits for every $1 they invest. In this WatchIT Horizons program, Semantic Intelligence, the enabler of mobile search and advertising, Brooke Aker, CEO of Expert Systems, explains how you can use semantic technology to bring your information to life, to leverage it, and monetize it in ways both surprising and straight forward. Forward thinking organizations are implementing semantic technologies in increasing numbers. This is especially true with firms involved with mobile devices and advertising. Track: On the horizon executive briefings that identify emerging technologies and their impact on business. Learning objectives: Understand the mobile experience today. Discuss the disadvantages of current mobile search capabilities. Know how the semantic understanding of information will address current search limitations. Understand the benefits of semantic processing for organizations and end-users. Propose recommendations for organizations considering semantic technologies.
Requisiti sistema: Mode of access: World Wide Web.
Formato: Videoregistrazioni
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 005750001
Localizzazioni e accesso elettronico
Collocazione: Electronic access
Lo trovi qui: New York University