1.

Record Nr.

UPENN9967620513503681

Titolo

Social media for business [electronic resource] : what you need to know

Pubbl/distr/stampa

[San Francisco, California, USA] : Kanopy Streaming, 2014

Descrizione fisica

1 online resource (1 video file, approximately 26 min.) : digital, .flv file, sound

Altri autori (Enti)

Kanopy (Firm)

Lingua di pubblicazione

Inglese

Formato

Videoregistrazione

Livello bibliografico

Monografia

Note generali

Title from title frames.

Sommario/riassunto

Public and private sector organizations must tread carefully with social networks or risk the possibility of legal entanglements, loss of business, and perhaps worst of all, unhappy customers. In this report, expert and attorney Peter Vogel, discusses the key areas of concern that organizations should be aware of as they ramp up the use of social tools and networks to engage their customers and business partners. Track: Peak performance methodologies and proven practices that advance the management skills of IT professionals. Learning objectives: Understand the current state of social media and its impact on business and organizations today. Recognize the current business and legal challenges that surround the use of social software and networks across the enterprise. Identify best practices to maximize the benefits of social investments.