Record Nr.



Semantic intelligence : the enabler of mobile search and advertising


[Place of publication not identified] : SmartPros, 2012

Descrizione fisica

1 online resource (1 video file, approximately 22 min.) : digital, .flv file, sound

Altri autori (Enti)

Kanopy (Firm)


Electronic access

Lingua di pubblicazione




Livello bibliografico


Note generali

Title from title frames.


On average every worker in every company spends 2.3 hours per day looking for information. Even with brand name systems, two-thirds of the information received is never used. These systems are brittle, imprecise and ambiguous. They are largely a waste of time. Semantics is the science of eliminating ambiguity. Organizations who apply this technology realize up to $400 in benefits for every $1 they invest. In this WatchIT Horizons program, Semantic Intelligence, the enabler of mobile search and advertising, Brooke Aker, CEO of Expert Systems, explains how you can use semantic technology to bring your information to life, to leverage it, and monetize it in ways both surprising and straight forward. Forward thinking organizations are implementing semantic technologies in increasing numbers. This is especially true with firms involved with mobile devices and advertising. Track: On the horizon executive briefings that identify emerging technologies and their impact on business. Learning objectives: Understand the mobile experience today. Discuss the disadvantages of current mobile search capabilities. Know how the semantic understanding of information will address current search limitations. Understand the benefits of semantic processing for organizations and end-users. Propose recommendations for organizations considering semantic technologies.